We all know the current economy has sent an always competitive job market into the stratosphere. Unfortunately, when you must compete in a youth-oriented market like the United States, it can be seen as downright unfair – especially if you’re over 50 and know you’re qualified!
So, if you find yourself nodding in agreement, here are a few things I recommend you do to help give you a youthful edge:
Embrace social networking. I know many of you probably don’t care about a tweet or connecting with a bunch of people you don’t know, but this is the way of the world, and if you don’t embrace it now, you’re only going to fall further behind. Plus, you’re telling a potential employer that you’re not open to new things! You don’t have to spend time learning all of them, but LinkedIn, Twitter, Facebook, and YouTube should be at least casual acquaintances of yours!
Show youthful energy. You don’t want to act like your 24, but you do want to demonstrate that age isn’t an obstacle for you, especially when talking about key assignments you’ve worked on or a particular type of experience you have. Also, be sure to smile often which helps to bring enthusiasm to your eyes.
Focus on your strengths. Seasoned workers offer several advantages over younger workers. Let them know about your proven work ethic, the variety of teams you’ve worked with, the leadership skills you possess, or your depth of experience in working with complex problems.
Address the elephant in the room. One of the biggest concerns an employer may have in hiring a seasoned worker is the difference in compensation between what you’ve made and the job they offer. To tip the scale your way, reassure them that you understand the model has changed because of the economy. Then let them know your goal is to not “jump ship” if another better paying job comes around. Emphasize that you’re looking for a longer-term relationship and work that will bring you fulfillment and allow you to contribute at a high level. 
Dress for success. In an earlier blog post, I made reference to the importance of dress when conducting a job search. While the reason in that post was different from this, the basic premise still applies – people are judged for their outward appearance first. But, your goal here is not to be trendy but stylish. Instead of wearing the same interview suit you wore 10-15 years ago, invest a small amount of money on a more up-to-date look. Change your hair cut or color, or ladies can update their make-up. Nothing screams, “I’m out of touch!” today more than a candidate who shows up in an out-of-style tie or thick shoulder pads!
Until next time….