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What’s Your Mission?

Written by Bernie

Bernie Frazier, SPHR is the Founder and President of CAREERCompass, LLC, a speaking and career coaching firm in St. Louis, MO. She also spent almost 25 years recruiting talent to six organizations across four industries and led the talent acquisition function for four of those organizations, including one global team.

Nike:  “To bring inspiration and innovation to every athlete in the world.”

Google:  “To organize the world’s information and make it universally accessible and useful.”

McDonald’s:  “To be our customers’ favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers’ experience.”

Coca-Cola:  “To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference.”

Walt Disney World:  “To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.”

These are some of the world’s largest and most recognized organizations.  They’re headquartered in different locations and sell different products and services, but they have one thing in common – they all have a well-defined mission statement that explains what they do.

As an individual, it’s important for you to have a well-defined mission for what you do.  Without it, how do you know what’s important to you in your career?  How do you explain it to others?  How do you know which selections to make when making a career decision?

When I began my company, one of the first things I did was draft a mission statement, because I knew it would be important to have this as I was growing my business.  Over time, it has been modified as my business’ purpose has become more refined, but I still think about it and refer to it with others on a regular basis.  Why?  It helps me remember where it is I’m trying to go and what I’m trying to do.

If you don’t feel like your career is headed in the right direction, or in any direction worthwhile, could it be that you need to define your career mission?

CareerVolution’s Mission Statement:  To help people find freedom and fulfillment in their career. 

Until next time….